That applies to the way you run your business and present yourself on social media. There were trends that will inevitably be forgotten (like almost any TikTok trend of the past) and trends that will continue to evolve and grow (like TikTok itself and the importance of the video format). Here are some trends that you shouldn’t say goodbye to just yet!

TikTok

In 2021, TikTok really grew on us. It transitioned from a platform for children and dancers to a playground for world-renowned brands and small businesses. Big brands like RyanAir and Skims learned the rules of the game and began creating content that appeals to a wider audience. Smaller brands had a chance to shine using the viral nature of the app. What continues to make TikTok exciting is the ever-changing trends and new rising stars. If you haven’t found your TikTok niche yet, 2022 might be your year!

Live videos

This year brands continued to produce more video content. YouTube and IGTV videos are not current enough anymore. What’s the solution? Live videos! Going live allows you to interact with your audience in real time. When the market is oversaturated and each brand is more special than the previous, you really have to go the extra mile to engage your audience. In 2021 we started showing our followers the faces behind our brands. We believe this is a good practice to take with you into the new year!

Authenticity

What do TikTok and live videos have in common? Authenticity. People don’t want to see the perfect studio shoots and edited videos anymore. They want all of it; the good, the bad, and the un-photoshopped. Consumers are smarter than ever, and they know better than to believe what they see on billboards and magazine covers. In the age of filters and masks, don’t forget to remove yours sometimes!

The post Trends to Take With You Into the New Year appeared first on iSocialPR.

Content creators are constantly looking for new things to show, and behind-the-scenes videos are all the rage! Your followers don’t only want to see the final product, but also the work that goes into it.

Behind-the-scenes content can give you something that scripted content never could – a real connection with your audience. Through showing your followers the work that goes into creating your product, you’re showing your brand from a different angle. You’re taking off the mask of perfect studio shots and showing your brand’s face without any makeup. Not all brands are brave enough to bare their faces to their audience!

Shooting BTS videos is not as simple as just recording parts of your day. You still need to make the shots interesting and engaging. In addition to that, they need to have a purpose. What do you want to show your followers, and why? Here are some tips for great BTS shots:

Introduce your team

Your followers might be familiar with some people from your team, or none at all! Introducing them to the people that make the magic happen can make your brand appear more human. Help your followers put a face to the brand.

Vlog your day

You probably know popular daily vloggers on YouTube that make bank showing people what they do every day. It doesn’t have to be exciting. In fact, most days consist of cooking, cleaning, chores, and work. And people still watch! Show your daily challenges and wins to your audience, and give them an idea of how your product is made. The best part is – you don’t need to script anything; just go for it!

Share your story

When you’re reading a book or watching a movie, you can enjoy the acting, dialogue, outfits, and more. The thing that will make you stay is the story. A video is no different. What’s the story behind your brand? How did you make it come to life? Tell that story (or any other) through your BTS video. Don’t just give people a collection of shots that are not tied together.

The post Let’s go behind the scenes! appeared first on iSocialPR.

We are a little bit over a month away from Thanksgiving. Before you know it, we will be greeting the New Year 2022! Where did all the time go? The holidays are coming up faster than ever and there is nothing we can do to slow things down. One thing that is in our control is – preparation. You don’t have to worry about anything if you are well-prepared.

The holidays are a great time to offer people your products and services. As everyone is browsing the web for Christmas gifts for their loved ones, you have a real chance to show the value of your product. There are several things you can do to show your brand in a new (Christmas) light:

• Everybody loves a good deal. Offer sales and discounts for Black Friday and Christmas. That will encourage people to shop with you.
• Create a new marketing campaign for the holidays. Make sure you’re targeting Christmas shoppers specifically.
• Use ad copy to paint a beautiful picture of your product or service under the Christmas tree. If you don’t, your customers might never see your product in that light.
• Who doesn’t love freebies? Offer free shipping for all Christmas-themed items around the holidays.
• Make sure that you are being specific with your target audience. Use Christmas-related keywords to attract gift shoppers. 
• Paid ads can pay off in a major way, especially around the holidays. Invest in paid ads on social media.
• Hire a marketing agency to create effective ads for you. What could be easier?

There is so much more you can do to make the holiday rush work for you! Explore your options and create a plan that will help you meet your goals. It would be a shame to miss out on the holiday rush, so make sure you make the best of Christmas shopping this year.

The post The Holiday Rush is Upon Us, How Will You Respond? appeared first on iSocialPR.