When creating a post on social media you may ask yourself “How can I reach my client?” There are many important factors in creating a post that resonates with your audience. You must know who they are to determine what they like and what they need to feel to build trust.  The more you resonate with your audience the more likely your potential client will be to select your company when they are looking for your services.

 Here are a few tips on ways you can learn more about your potential clients:

Engage with your clientele.

Engage with them one on one when they subscribe, follow, or inquire about your product or service. By doing this, your clients will feel catered too because you show that you care about their input. It’s also beneficial to you because you can improve your business based off of their feedback.

Send out a survey to your clients.

You can do this by sending out emails to your direct mailing list or providing a direct link on your business page. This will help you to understand what your clients/customers want and need specifically.

Study your competition.

In business, there will always be someone offering similar products or services.  As you study your competition, take notes on what they’re missing from their business and try to fill the void within yours. Also, see what’s working for them and try it in your company. 

Pay attention to your likes and interactions.

Constantly look at your likes, interactions, and engagements when posting on your social media business page or business website. This will keep you updated on what your clients/customers are looking for specifically. Do more of what they like and less of what they don’t want.

Successful businesses are built around what customers need. Use these strategies to help you to improve your business by understanding who you’re marketing too. Also, it is important that you continue to do your own research as well when trying to understand your customers.

How do you get to know your potential customers?