Are you a college student in Newport News or Norfolk looking to gain hands–on experience in social media marketing and content strategy while earning extra college credits? We might have a spot for you! 

About Us 

iSocialPR, is a marketing agency helping businesses thrive online. We’re on the hunt for a passionate, creative, and self-driven intern to join our team. This is a part–time, unpaid internship with stipends and invaluable experience in the fast–paced world of social media marketing. 

Why Join Us? 

You’ll get the chance to: 

1. Hone your creative skills by crafting engaging content that makes a real impact 
2. Develop your writing skills by creating compelling social media posts, blog articles, email newsletters, and more
3. Collaborate with a dynamic team of professionals who love what they do
4. Build your resume with experience in social media management, content creation, and digital marketing

What We’re Looking For 

We’re searching for an enthusiastic, organized, and detail–oriented individual who: 

1. Is a “people person” with a positive, “can-do” attitude.
2. Enjoys content creation and would love to make a living from it
3. Understands the tricks and treats of mobile photography and video editing
4. Has a knack for writing and can engage a reader with words
5. Stays ahead of trends and knows what’s buzzing on Instagram and TikTok
6. Is comfortable being on camera and thrives in a team setting
7. Has strong organizational skills, is proactive, and keen on details

Responsibilities 

As a Social Media Intern at iSocial PR, you’ll: 

• Create attention–grabbing Reels, TikToks, and videos for iSocialPR clients
• Research and stay updated on social media trends and gists
• Write compelling captions, blog posts, landing pages, email copy, and other written content
• Engage with audiences and manage responses across platforms/communities Collaborate closely with the Social media team and report directly to iSocialsPR content strategist
• Assist the content strategist in planning and executing strategies to drive growth for us and our clients

Perks & Benefits

• College credits
• Flexible hours (10-20 hrs/week)
• Mentorship and networking opportunities
• Real-world experience in a growing industry
• Letter of recommendation upon successful completion

Skills & Requirements 

• Must be a current college student in Virginia
• Experience with social media platforms, particularly Instagram and TikTok
• Video editing and content creation skills are essential
• Strong writing skills for social media captions, blogs, and other content
• Comfortable working independently and with a team while meeting deadlines
• Flexible hours to accommodate your class schedule (5-10 hours per week to start)
• Practical experience in a fast-growing industry
• Mentorship and networking opportunities Stipends to cover some expenses

If you’re excited to be a part of a forward–thinking team and love blending creativity with results, we’d love to hear from you!

Take the first step toward your future in social media and digital marketing.

APPLY TODAY

The post We’re Hiring! Social Media Marketing Intern appeared first on iSocialPR.

Outsourcing content marketing might seem like a big step, but it could be an excellent opportunity for you and your business. Here are 5 reasons why you should outsource to a content marketing agency:

1. More focus on your core business: As a business owner, you can spend your time efficiently growing your business. Your focus is on generating revenue building and handling day-to-day tasks. By outsourcing content marketing, you can get one task off your hands.
2.  Leave the content to the experts: there are actual experts out there who solely focus on writing. And not just any type of writing – content marketing writing. These specialists ensure you’re always getting a high-quality copy that represents your brand’s tone, vision, and goals. Leave content marketing to the experts by outsourcing. 
3. Boost brand loyalty: Putting out great content is about more than getting leads and new customers. It’s also about establishing your brand’s credibility. The more quality content you produce, the more search engines will recognize your website, and the more potential customers will start recognizing your name, logo, and style. They will come to trust you as their go-to source of information when you outsource to experts.
4. Regular, quality content: Another reason you should start outsourcing your content marketing is to ensure you’re consistent. You may have the best intentions in writing and sending out your content, but until you have a team planning, scheduling, and managing these tasks, it’s too easy to let them fall through the cracks.
5. Gain new perspectives: An outsider’s view always helps drive innovative ideas and strategies. By outsourcing writers, you bring in a fresh pair of eyes and a new way of thinking. As an employee, you end up being too close to the brand and might overlook the customer’s perspective.

The post 5 Reasons why you should outsource to a content marketing agency appeared first on iSocialPR.

Why is there so much noise about running ads for your business?

Do you ever wonder if all the ads that you see across social media are effective? 

The short answer is “YES!”

Now let us get into the long answer, here are some reasons why running ads for your business is important:

• Increase brand awareness

The number one benefit of running social media advertising is that it has a huge impact on brand awareness. It makes it possible to reach people who have never heard of your brand on social media before. The most effective way to reach them and increase brand awareness is by targeting your potential customers and target audience with your social media ads.

• Increase Content Visibility

Social media ads allow your business to promote your brand’s content. You can run ads to promote blog posts, videos, or other content that you have already published on your brand’s social media profiles. This in turn improves your content visibility and engagement.

• Increases Conversion Rate

This list of reasons why running ads for your business is important will not be complete without mentioning this. There is no doubt that ads will have a positive effect on conversion rates. The reason for this is that if you are reaching a bigger, more relevant audience and driving high-quality traffic generated via ads to your site, you will also see an increase in your conversion rates through social media advertising.

Every business in every niche and category can benefit from running social media ads with the right campaign tactic, ad placement, format, and creativity. Tracking and optimizing ads is the best way to improve and get great results!

The post The Importance of running Ads appeared first on iSocialPR.

The short answer is “You can engage directly with your existing and potential customers!”

Social media aims at connecting, engaging, and growing your business. Here are some reasons why making your social media posts engaging is important:

• It Builds Brand Awareness

People who do not know about your brand cannot become your customer. Social media helps you reach out to a larger audience with little time and effort.

• You Get To Establish a Reputation

Customers are always particular about what a brand has to offer. What would they find on your website when running a quick search? Bulking up social media profiles with relevant content builds your brand’s reputation and creates the right impression on potential customers.

• It Creates Engagement

Do not underestimate the effect of a social media post. Engaging customers is one of the perks of social media marketing. Interaction builds a relationship with customers; in turn, you get loyal customers. Q&A sessions and polls are ways to create engagement.

• It Helps To Grow Your Audience

Social media marketing aims to get your target audience to engage with content on your business profile. Social media platforms like Facebook, Instagram, etc. are an effective means of growing an audience.

Above all, effectiveness is key, you must develop a strategy for social media marketing to create engaging posts.

The post The importance of making your social media posts ENGAGING appeared first on iSocialPR.

The world is rapidly changing; it is becoming a global village. Social media has been useful in several areas and businesses are not left out of this race. Research has it that there are over 3 billion social networks across the globe and business owners use these platforms to engage with a targeted audience. This begs the question ‘how can social media benefit my business?’

The short answer is “You can engage directly with your existing and potential customers!”

Social media aims at connecting, engaging, and growing your business. Here are some reasons why making your social media posts engaging is important:

It Builds Brand Awareness
People who do not know about your brand cannot become your customer. Social media helps you reach out to a larger audience with little time and effort.

You Get To Establish a Reputation
Customers are always particular about what a brand has to offer. What would they find on your website when running a quick search? Bulking up social media profiles with relevant content builds your brand’s reputation and creates the right impression on potential customers.

It Creates Engagement
Do not underestimate the effect of a social media post. Engaging customers is one of the perks of social media marketing. Interaction builds a relationship with customers; in turn, you get loyal customers. Q&A sessions and polls are ways to create engagement.

It Helps To Grow Your Audience
Social media marketing aims to get your target audience to engage with content on your business profile. Social media platforms like Facebook, Instagram, etc. are an effective means of growing an audience.

Above all, effectiveness is key, you must develop a strategy for social media marketing to create engaging posts.

The post Why you don’t get enough social media engagement appeared first on iSocialPR.

That applies to the way you run your business and present yourself on social media. There were trends that will inevitably be forgotten (like almost any TikTok trend of the past) and trends that will continue to evolve and grow (like TikTok itself and the importance of the video format). Here are some trends that you shouldn’t say goodbye to just yet!

TikTok

In 2021, TikTok really grew on us. It transitioned from a platform for children and dancers to a playground for world-renowned brands and small businesses. Big brands like RyanAir and Skims learned the rules of the game and began creating content that appeals to a wider audience. Smaller brands had a chance to shine using the viral nature of the app. What continues to make TikTok exciting is the ever-changing trends and new rising stars. If you haven’t found your TikTok niche yet, 2022 might be your year!

Live videos

This year brands continued to produce more video content. YouTube and IGTV videos are not current enough anymore. What’s the solution? Live videos! Going live allows you to interact with your audience in real time. When the market is oversaturated and each brand is more special than the previous, you really have to go the extra mile to engage your audience. In 2021 we started showing our followers the faces behind our brands. We believe this is a good practice to take with you into the new year!

Authenticity

What do TikTok and live videos have in common? Authenticity. People don’t want to see the perfect studio shoots and edited videos anymore. They want all of it; the good, the bad, and the un-photoshopped. Consumers are smarter than ever, and they know better than to believe what they see on billboards and magazine covers. In the age of filters and masks, don’t forget to remove yours sometimes!

The post Trends to Take With You Into the New Year appeared first on iSocialPR.

Content creators are constantly looking for new things to show, and behind-the-scenes videos are all the rage! Your followers don’t only want to see the final product, but also the work that goes into it.

Behind-the-scenes content can give you something that scripted content never could – a real connection with your audience. Through showing your followers the work that goes into creating your product, you’re showing your brand from a different angle. You’re taking off the mask of perfect studio shots and showing your brand’s face without any makeup. Not all brands are brave enough to bare their faces to their audience!

Shooting BTS videos is not as simple as just recording parts of your day. You still need to make the shots interesting and engaging. In addition to that, they need to have a purpose. What do you want to show your followers, and why? Here are some tips for great BTS shots:

Introduce your team

Your followers might be familiar with some people from your team, or none at all! Introducing them to the people that make the magic happen can make your brand appear more human. Help your followers put a face to the brand.

Vlog your day

You probably know popular daily vloggers on YouTube that make bank showing people what they do every day. It doesn’t have to be exciting. In fact, most days consist of cooking, cleaning, chores, and work. And people still watch! Show your daily challenges and wins to your audience, and give them an idea of how your product is made. The best part is – you don’t need to script anything; just go for it!

Share your story

When you’re reading a book or watching a movie, you can enjoy the acting, dialogue, outfits, and more. The thing that will make you stay is the story. A video is no different. What’s the story behind your brand? How did you make it come to life? Tell that story (or any other) through your BTS video. Don’t just give people a collection of shots that are not tied together.

The post Let’s go behind the scenes! appeared first on iSocialPR.

We are a little bit over a month away from Thanksgiving. Before you know it, we will be greeting the New Year 2022! Where did all the time go? The holidays are coming up faster than ever and there is nothing we can do to slow things down. One thing that is in our control is – preparation. You don’t have to worry about anything if you are well-prepared.

The holidays are a great time to offer people your products and services. As everyone is browsing the web for Christmas gifts for their loved ones, you have a real chance to show the value of your product. There are several things you can do to show your brand in a new (Christmas) light:

• Everybody loves a good deal. Offer sales and discounts for Black Friday and Christmas. That will encourage people to shop with you.
• Create a new marketing campaign for the holidays. Make sure you’re targeting Christmas shoppers specifically.
• Use ad copy to paint a beautiful picture of your product or service under the Christmas tree. If you don’t, your customers might never see your product in that light.
• Who doesn’t love freebies? Offer free shipping for all Christmas-themed items around the holidays.
• Make sure that you are being specific with your target audience. Use Christmas-related keywords to attract gift shoppers. 
• Paid ads can pay off in a major way, especially around the holidays. Invest in paid ads on social media.
• Hire a marketing agency to create effective ads for you. What could be easier?

There is so much more you can do to make the holiday rush work for you! Explore your options and create a plan that will help you meet your goals. It would be a shame to miss out on the holiday rush, so make sure you make the best of Christmas shopping this year.

The post The Holiday Rush is Upon Us, How Will You Respond? appeared first on iSocialPR.