Event Planning Seminar By Regal
I had the pleasure of teaching the Event Planning seminar on the 30th of April at The Venetian in Detroit. Our audience was a mixture of new and experienced event planners. iSocialPR, The Velvet Touch, and the Four Seasons Group covered social media marketing, floral design, and style shoots. Our segment covered how social media marketing can bring in more opportunities for event planners when done correctly. It was great meeting everyone and helping them to advance their marketing strategy through social media. I was happy to give back and provide the following insight about the journey of the social media buyers.
How to Turn Content into Cash
Many people ask us about how social media can benefit their business or 
want to know why people who follow them online are not booking with them; hence, the reason why we choose our presentation “How to Turn Content into Cash.” During this presentation, we covered how event planners can use content to walk people through the purchasing stage. We also discussed how to identify individuals at each stage and what type of content to create in order to get them to the finish line.
The Event Professional Panel
The Event Planning Seminar also included a panel discussion where members of the audience could ask us questions related to social media and event decoration. Many of the questions that Imani was asked were related to the tools that iSocialPR uses to build social media marketing campaigns. Three tools that we love are Sprout Social for their analytics, MeetEdgar for their scheduling capabilities, and OnlyPult for Instagram scheduling.
iSocialPR enjoyed themselves at the Event Planning Seminar and appreciated the invitation from Regal Event Planning. This event was educational for us as well. We value industry events because we are able to get up close and personal with event planners to understand the pain points they experience at different stages of their business.
How can we help you? Submit your social media marketing question below. We would love to answer them.
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