Has your business grown to the point that you need extra help? Trying to decide whether to hire a freelancer or agency to fulfill your needs? Several businesses are facing a similar dilemma.  Many business owners don’t necessarily understand the difference between a freelancer and agency, but the difference can be crucial. There are three main differences that set agencies apart from freelancers. iSocialPR will help you learn why you should fire your freelancer and hire an agency.

Expect the Unexpected (Consistency)

Hiring an individual does not protect your investment from the unexpected. Many freelancers take on projects with the intention of completing them to your satisfaction. Unfortunately, the unexpected occurs. Sometimes the problems are avoidable, such as taking on too many projects. Sometimes they are unavoidable, such as a death in the family. A freelancer can suddenly become sidetracked, turning your dream into a nightmare. You are left with the hassle of having to figure out where the freelancer left off on the project, and what else needs to be done. Freelancers can also be really distant and busy, lacking the communication and availability agencies provide. This can be avoided by hiring a digital marketing agency. Agencies have different teams that focus on specific accounts. The best part about having teams that is that your investment is protected, if someone is unavailable or sick, there are 4 or 5 other people watching your project to make sure you are satisfied and that your Key Performance Indicators are being met.  Agencies also have account managers that are assigned to your account to answer any questions and to make sure that you are happy.

Strength in Numbers (Creativity)

Freelancers may be seasoned professionals with senior level experience in leading digital strategy for companies, but often that is not the case. While with an agency, teams are composed of multiple members with different talents, capabilities, and years of experience. What makes an agency most attractive over an individual freelancer, is the amount of experience and strength. Our team at iSocialPR is made up of digital marketing rock stars that have a variety experiences and strengths. Some have worked with large brands, while others have the small business touch. Their unique work experiences come together to deliver a creative blend, producing only the best results for our clientele.

You Get What You Pay For (Quality)

Freelancers can render their services for lower prices because they don’t have the overhead and added expenses that an agency does. Cheaper is not necessarily better.  While agencies tend to cost more, the cost is accompanied with quality. A little known secret is that your money will go farther with an agency. Often agencies have relationships with other vendors that will benefit you and get you discounts. Due to the amount that an agency spends in advertising, they have special representatives from companies that they work with to get the best results at the best price, getting more bang for your buck.

Greater consistency, creativity, and quality are the three biggest reasons small business owners should use agencies over freelancers. At the end of the day, it is all up to personal preferences, but agencies prove to be a safer bet. iSocialPR is a digital marketing company that specializes in delivering results to caterers, florists, event venues and event planners. We have an amazing track record of supplying nothing but consistency, creativity, and quality. We would love to add your company to our clientele list.

Work with us.