With social media becoming a major factor in marketing, knowing how to create effective Facebook ads is very important. Running an effective advertising campaign can generate leads and traffic to your business that you can turn into sales.  Advertisement doesn’t have to be a crap shoot and you can get what you want from Facebook ads. Here’s how we set up an effective Facebook advertising campaign for success.

The First Step

The first step is choosing a marketing goal based on what you need your campaign to do for you. There are three different campaign goals: Awareness, Consideration, and Conversation. Under the campaign goals section are marketing objectives.  The type of audience Facebook shows your ad to depends on what objective you use. For example, if you want website visits, you must select traffic under consideration. If you want as many people possible to see your ad then you have to use brand awareness under awareness. This is where most people mess up here. They chose the wrong objective. Choosing brand awareness will show your ad to more people, but it won’t make them look at your website or send you a message.

The Second Step

The second step is building your ideal audience under the “Ad set” tab of your campaign. This is where having a client avatar comes into play. Use the demographic and interest options to reflect who your clients currently are. Knowing where your client’s lives, their gender, their line of work, what they watch on tv, will lead to a more successful campaign. 

The Final Step

The final step is to build and test your ad creative. Your ad is the most important part because this is what your audience will see. Based on your marketing objectives you can choose between ad formats that include: single image, single video, slideshow, canvas, and carousel. The carousel has been the most successful format that we have used for our clients because it gives potential clients a full story of who a company is. The second best has been the single ad format. This format allows Facebook to easily test different images to determine which image performs the best.  Testing your ad creative is ongoing. Keep your ads fresh with no creative by trying something new every two weeks.

 Advertisement can help gain leads for your business which can grow revenue and customers. Effective campaign ads are just as important as the product or service your business offers. We hope you’ll be able to apply this information to improve your business strategy on Facebook. 

Good luck!

Want us to review your social media advertising campaign? Get your free social media audit here