Contest! Contest! Everyone loves a good contest. Photo Contests are a fun way of showing your clients that you care by providing a fun customer experience. Event planners often overlook the benefits of having a contest on social media. If the contest is done correctly, it will be more beneficial to you than your contest’s winner.

Some of the benefits of social media contest are:

• Increased social media engagement
• Increased brand awareness
• More traffic to your website
• More Email Sign-ups
• And More Sales!!!

Are you interested in getting these results for your company? Here are some photo contest ideas for event planning companies that our clients have had great success with.

Instagram Photo Contest:

Invite users to share photos that they’ve taken at your events using a special hashtag. A sample hashtag could be #PartywithWUP. This contest is great for turning attendees of your events into brand advocates. Once people post their photos from your events, their Instagram followers are now being referred to your company’s Instagram page.  This Instagram contest idea is great for increasing followers and brand awareness on Instagram.

Facebook Photo Contest

Invite users to share photos in the comments of your Facebook contest post. The engagement from everyone commenting will increase the number of people that your page will be exposed to. It will also show other Facebook followers that you do great work.

*Note: If you want to increase email sign-ups or website visits, you can invite people to enter the contest on your website. You can use your social media pages to promote the link to your contest.

Prizes

At iSocialPR, we always recommend that you choose a prize that is high in value for your clients that doesn’t cost you a lot of money. Don’t give away something that the winner can take and never have to hear from you again. The prize should encourage the winner to engage with you again.

Some prize examples are:

• Candy Buffet (Winner provides candy.)
• Small Simple Backdrop (Winner can pay for upgrades)
• Free Simple Centerpieces (Winner pays for floral arrangements or upgrades)

Bonus

App Recommendation: Shortstack

We use Shortstack for most of our contests. It easily integrates with our website and the social media features are endless.  Shortstack features include refer a friend incentives, points per field incentives, and many customizable templates to match your brand.

What photo contests or giveaways have worked for your company?