Do Things That Relax You

Some of the greatest innovations in history have been made while strolling along a hiking trail or taking a relaxing bath.  When you relax, your mind is able to make unexpected connections that you might not be able to perceive when you are straining for a breakthrough. This fall and winter find time to do activities that you enjoy and let your mind wander freely. You will probably end up making connections that you never would have made if you’d kept your nose to the grindstone.

Switch Up Your Routine

If you do the same exact thing every day for too long, it can start to feel like a rut and impact your creativity. You may find yourself doing work that feels lazy because you lose the willpower to care. But some adjustments to your routine can help you get your mojo back. Go to a different place for lunch, or try taking a few days off to rejuvenate yourself. You may end up finding fresh inspiration. Working hard is important but if you never take a break and allow your mind to relax there are parts of your brain, such as your subconscious, that will never get to take a whack at finding creative solutions that will help you reach your goals.

Meet Like-minded People

Sometimes all you need to find creative inspiration is having the right conversation with the right person. Trade shows are a great way to meet other entrepreneurs that are passionate and excited about what they are doing. Meeting and talking with these people could help you reach a breakthrough. At the very least, you will be reminded of all the reasons you love doing what you do.

No matter what happens this fall and winter, remember that you don’t have to slow down or stop pushing your business in new directions during the coming months. Even though winter can sometimes be discouraging, it is also a great time to learn and have new experiences that will provide unique perspectives and help you find creative ideas to innovate your business and overcome obstacles.

These three ways to find inspiration during fall and winter will help you keep your creativity flowing through these colder month!

The post Three Ways To Find Inspiration During Fall And Winter appeared first on iSocialPR.

We’re going to do you a favor and give the bottom line up front: It will help your business to start a blog.

Here’s 5 reasons you need a blog on your website:

Drive Traffic

You have a website and social media channels to get your products in front of your target demographic’s eyes. In other words, you have those channels to drive traffic. When you add a blog into the mix, you get the added bonus of easy search engine optimization and organic traffic — high- quality traffic from people who are actively searching for your services or products.

Diversify Income

When you have a blog, you can use it to diversify your income. You can use it to sell affiliate products or to host sponsored posts – posts where a company pays to have you mention their product on your blog!

Inform your Customers

If you have your own products, or even if you just want your customers to get to know you more, a blog is a great way to do that. Posts can go in-depth about specific products, and your customers can research to their hearts’ content in order to make an informed purchase. They can also get to know you better, which helps grow customer loyalty.

Reach a Wider Customer Base

There are certain people who aren’t on social media – either on specific platforms or at all. If the vast majority of your views and customers come from social media, there is a huge demographic you are missing out on! Use a blog to reach those who opt for Google to help them make purchases rather than Facebook or Instagram.

Free up Time

This is where we come in. We are now offering Blog-Writing Services! Free up some of your most valuable resources by letting us write your blog for you — and watch as the traffic and sales flow in.

These 5 reasons are why you need a blog on your website. So, hire the best content and digital marketing agency in Detroit today!

The post 5 Reasons You Need A Blog On Your Website appeared first on iSocialPR.

What You Should Post

One way to make sure your followers are seeing and actually paying attention to your story is by posting content consistently. This does not mean you need to post every hour of every day, but sticking to a schedule such as every Monday, Wednesday and Friday will allow your followers to know what to expect from you. You could also do a weekly series that fits within the context of your business such as tips for success in your industry. People enjoy learning new tips, tricks, and facts, so this will have your followers returning to your story each week to learn more. Other content that will engage your followers is posts about promotions you are having that are exclusively found on your story and posts giving viewers a behind-the-scenes look at your business, so they know what it is about.

Ways to Gain More Views

There are a lot of users posting to their stories daily, so people do not want to sit through 20 different posts on your Story alone when they are viewing so many others. Keeping your Stories short will make sure people don’t just skip over yours. Posting 10 stories at a time is a good way to make sure you say everything you want to while keeping your followers’ attention the whole time. A good way to make sure your followers see that you have posted to your story is to post all of your stories at once, so they appear and expire at the same time, then posting something about every 4 hours to keep your story at the front of the news feed. 

What Makes a Story Good

People are not going to sit through a boring Instagram story when they could just swipe to the next account’s story, so what makes an Instagram story a good one? Users enjoy watching an entertaining story arc. Your posts should connect and not just be random and unrelated to one another. The final post of the day could be a summary of everything you have posted throughout the day because everything will flow together. Your stories should also stand out from others, so users stop to look at yours if they are simply clicking through the stories in their feed. An easy way to do this is by making sure your followers can recognize that it is you posting such as by seeing your branding if you use a certain color scheme or font in every post. You should also add captions to your stories, because not everyone is watching stories with the volume up. Take the time to carefully pick different elements to add to your post such as stickers or colors to make your story look good.

Ways to Use Stories for Engagement

There are many different ways to get your audience to engage with you via Instagram stories. Instagram offers the option of creating polls, quizzes, or asking questions directly on your story.  Followers can respond to these by clicking on them in your story and you can easily respond to them. This and all of the tips above can allow you to connect with your audience and make your Instagram stories engaging for your audience. 

Need help creating engaging Instagram stories or other digital media? Contact iSocial PR, the best content and digital marketing agency in the Detroit Area. 

The post Back To Basics: Creating Engaging Instagram Stories appeared first on iSocialPR.