Why You Should Use Snapchat

There are so many social media platforms that businesses can use for marketing today like Twitter, Instagram, Facebook, and YouTube. Another incredibly valuable social media platform to add to this list is Snapchat. It is a widely used platform that has over 190 million daily users. In addition to an incredibly large number of daily users, Snapchat videos accumulate about 10 billion views daily. This widespread use of the app is only one reason why it can be a great tool for marketing a business. Another reason is that it is unlike all other platforms. Snapchat users do not read paragraphs on information like Facebook users do and they actually don’t even read 140 characters on a typical post like Twitter users did before the app increased the allowed character count. Instagram and Facebook have implemented features that greatly resemble Snapchat in what seems to be an attempt to take the platform down, but Snapchat has managed to retain many of its users because it still stands out from the other platforms. 

How You Should Use Snapchat

As stated before, Snapchat is different from other platforms. Because of this, it shouldn’t be used to market businesses in the same way. Ads on this app are 10 seconds or less and they appear between stories when users click through them. This means businesses have to advertise their products and services in a way that is very clear and concise. However, paying for ads on Snapchat isn’t the only way marketing happens on the platform. Businesses can build engagement and connect with their audiences on Snapchat via their own stories as well. On Snapchat stories, users can post pictures and videos that can be uploaded from the camera roll or taken directly on snapchat. In addition to these images and videos, users can add text, filters, stickers, gifs, and more to give the posts life. Some great ways to build engagement through Snapchat stories are showing behind the scenes looks at the day-to-day operations of the company and by posting about discounts that can be found exclusively on Snapchat. Showing customers how the business works behind the scenes can help them to understand what your business stands for and this can help them to connect with you and the company more. Posting exclusive discounts to users that view your story will encourage people to keep coming back to watch it. Another tip for how you should use Snapchat is to add the text, filters and more that were mentioned before. Snapchat users are not always viewing stories in a location that allows them to listen to the audio, so adding text lets them know what you are saying allows them to get the message that you posted. Stickers and drawing are also features that can make your posts look more appealing to users and they can attract the user’s eye as they are tapping through story after story. These are just a few examples of how Snapchat can be used for marketing a business and there are many more that businesses utilize every day.