You have leads coming in from social media, you’ve grown your channels, but now you’re looking to diversify your business. You’re wondering — “Should I start a blog, too?”

We’re going to do you a favor and give the bottom line up front: It will help your business to start a blog.

Here’s 5 reasons you need a blog on your website:

Drive Traffic

You have a website and social media channels to get your products in front of your target demographic’s eyes. In other words, you have those channels to drive traffic. When you add a blog into the mix, you get the added bonus of easy search engine optimization and organic traffic — high- quality traffic from people who are actively searching for your services or products.

Diversify Income

When you have a blog, you can use it to diversify your income. You can use it to sell affiliate products or to host sponsored posts – posts where a company pays to have you mention their product on your blog!

Inform your Customers

If you have your own products, or even if you just want your customers to get to know you more, a blog is a great way to do that. Posts can go in-depth about specific products, and your customers can research to their hearts’ content in order to make an informed purchase. They can also get to know you better, which helps grow customer loyalty.

Reach a Wider Customer Base

There are certain people who aren’t on social media – either on specific platforms or at all. If the vast majority of your views and customers come from social media, there is a huge demographic you are missing out on! Use a blog to reach those who opt for Google to help them make purchases rather than Facebook or Instagram.

Free up Time

This is where we come in. We are now offering Blog-Writing Services! Free up some of your most valuable resources by letting us write your blog for you — and watch as the traffic and sales flow in.

These 5 reasons are why you need a blog on your website. So, hire the best content and digital marketing agency in Detroit today!