Earlier this month, iSocialPR had the opportunity to attend the National Speaker Association’s Masterclass and do one on one consultation. On top of meeting awesome people, we got the chance to spread some of our social media knowledge to help speakers and small businesses build their online presence. Here are some of the questions that were asked and reoccurring problems we saw while doing social media audits.

Q: I suck at social media. What should I post?

You don’t suck at social media! You’re great! Your audience wants what you have to offer. You should post company and industry updates, ask questions, post behind the scenes photos, and other interactive posts.

Should I have more than one profile?

Here at iSocialPR, we recommend having a profile on the main social media platforms. Not only is this good for SEO (Search Engine Optimization), but it also gives you multiple opportunities to present your company on multiple platforms. Your same audience on Facebook may not be on Instagram, and vice versa.

There are tons of tools out there that take the pain out of posting on multiple channels and allow you to save time.

I am overwhelmed by social media. I have content. How can I schedule it off?

We recommend a variety of social media management. We have used Sprout Social, MeetEdgar, and Hootsuite. We love them.

Social media audits:

Brand Consistency

Great social media pages have great brand consistency. iSocialPR recommends that your logo should be your social media profile photo for companies. Your logo is easily recognizable as a thumbnail when people are looking for your business page on Facebook. At the National Speaker Association’s Masterclass, we came across many exceptions to this rule. Professional Speakers are their brand. In this case, we recommended that all speakers have their headshot as their business profile photo.

Another area that we saw a lot of brand consistency was with the social media posts. We explained this using the Pepsi example. You can always tell that a Pepsi is a Pepsi without looking at the logo. The shape of the bottle, the blue color on the label, and the blue top all hint to us that it is a Pepsi. Your social media posts should provide the “Pepsi” experience. They should all carry similarities. Your potential customers should be able to see your posts and know exactly who you are without seeing your logo.

Social Media Pages Incorrectly Set Up

Facebook recommends that all business and personal pages be separated. There were some people who were using personal pages to conduct business. It is against Facebook’s terms to use a personal Facebook page to represent a business. If you violate Facebook terms, you will permanently lose access to Facebook.

In addition to this, we recommend that the name of the Facebook page should be the name of your company or your name if you are a speaker. This makes it easier for people to find you because they will naturally search for the name of your company.

Types of Content Posted

Facebook ranks content, which people react to, higher. For example, the heart, laugh, wow, sad, or angry emoji. Your post should move people to react. Content suggestions to increase engagement can be asking questions, tagging organizations in status updates, sharing content from other pages, and posting when your audience is online.

Do you have a question about social media? We would love to help. Drop your comment below.