As always, time seems to be flying and the second quarter of 2021 has begun. This is the time to celebrate your milestones and get in touch with your goals for the year. Who said that the beginning of the year is the only time you can set new goals for your business? You can do so any time of year, and the beginning of the second quarter seems as good a time as any!

Remind yourself of the goals you set for your business a few months ago. Have you made any progress with them? Are you following the action plan you’ve created to achieve those goals? Is there anything else you can do right now to bring you one step closer to achieving them? Oftentimes, the journey is more important than the destination. Don’t beat yourself up if you’re not where you thought you’d be. Remember to celebrate the progress!

If you’re on track, perhaps it’s time to set some new and more challenging goals. And if you feel as though you’re falling behind, you can reevaluate your position on the market and create new goals that will be more in line with your current situation. Think of something that will drive progress and push you to move forward. It can be as simple as increasing your Instagram following by 1,000 followers or challenging yourself to post one blog a week. Depending on the size of your business, these numbers can look very different.

Moving forward without a clear plan can be quite difficult. Take the time to evaluate how far you’ve come already and celebrate your wins. Don’t forget to assess your plans and remind yourself where you’d like to be at the end of the year 2021.

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Be Honest

2020 was one of the most trying years globally in recent history. Be honest with your audience. If you didn’t have a great year, that’s ok. If you do have some good news to share, don’t feel guilty that many people didn’t have a great year. Take the chance to spread some cheer and joy. 

When you are recapping your year the best approach is to be personable. Yes, you are running a business, but take this as an opportunity to put some personality into your business. People will love relating directly to you, which could improve your business’ success in the new year. Now, more than ever, people are looking to put a face to the name behind their favorite businesses. 

What’s Next?

After putting 2020 in review, it is time for the next steps. Go ahead and share with your audience how 2020 has been for you, and how you made it through COVID-19 professionally and personally. COVID-19 has been something the entire world can bond over, and it’s ok to give your experiences. Don’t forget to include your favorite business moments from the last year. If you saw people pull together or even had other businesses pull together in your industry, acknowledge that and be sure to give some thanks to those that helped you during 2020!

It’s ok to include a note about your plans for the new year and the direction your business is heading. Think of this as the time to just do a check-in with your customers and audience. Recap last year and give them something encouraging to look forward to next year!

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Set Your Intentions

What do you want to accomplish in 2021, and what steps do you need to take in the next three months to make your goals a reality? Maybe you want to launch a blog for your business, so you could dedicate these next few months to gathering ideas for posts, making a consistent posting schedule, or talking to professionals about content strategy.

Try choosing a word, such as “inspire”, “courage”, or “balance” to guide your personal or professional decisions these next few months. Whatever your goals may be, try to be as clear, consistent, and concise as possible. Don’t overwhelm yourself with a list of to-do’s before the end of the year. Instead, focus on a handful of goals that are challenging yet doable. 

Take Stock of Your Accomplishments

You have likely already achieved a few goals this year, even if they’ve been small. We tend to underestimate our own achievements and get discouraged by what lies ahead, so make list of a few things you’ve done this year and reflect on how far you’ve come! Has your business reached a wider audience? Have you made a positive change to your diet? Accomplishments can even be as small as finishing a book that’s been on your reading list forever.

While it’s important to look ahead to what we’d like to do, it’s just as crucial to recognize the challenges we’ve conquered so that we can be encouraged to move forward and have a better understanding of what next steps to take. 

Get A Social Media Audit

Getting a social media audit for your business’s page is the perfect way to see what you are doing well and what you could improve in your content marketing. iSocialPR offers audits for Facebook, Instagram, Pinterest, and sponsored posts on Facebook and Instagram, providing detailed outlines that give you strategies to increase engagement, followers, and sales. Check out our packages to see which option is best for what you need to accomplish before the end of the year!

Contact us today if you have questions about our services.

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Today, I am going to share with you some ideas and tips that you can implement in your marketing strategy to accommodate what’s going on in the world. Basically, how our digital marketing agency is pivoting with Covid. 

The first and most important one is to keep your attitude optimistic. You have to stay positive! Take this time while “quarantining” to regroup and review your goals as a company. Be patient, be compassionate, and be creative!

Now, more than ever, it is important to focus on your customers’ needs. Now is the time to reevaluate your current marketing strategy and to improve it. You can reframe the plan that you are following and adapt it to Covid – 19. It’s best to acknowledge the feelings of your customer base.

Research more and be proactive. Find new ways of possible opportunities. Use Design Thinking Methods for a better understanding of your target audience and to respond accurately to their needs.

Use this moment to build an authentic connection with your customers. Be present in the digital world. Use social media channels to keep them updated with your business. Provide some interesting insights about your company. Use Instagram Stories and Facebook Live to create an attractive way to introduce your team to your audience. You can also show the process of creating your product.

Next, highlight the advantages your company provides in times of a crisis. Your audience is scared and anxious too. Touch on what you’re doing to ensure the safety of your customers.  

Lastly, try to adjust your marketing plan and actions in the best possible way in order to achieve your goals. Take this period to improve the processes within the company and finally, get ready for better times because they are coming really soon! That is how we are pivoting with Covid!

-Deni Kaziyska, marketing assistant 

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I am going into my second year at Wayne State University where I am currently working toward earning a bachelors degree in marketing. In addition to this, I am pursuing a minor in Spanish, which I studied in both middle school and in high school. I graduated from Harrison High School in Farmington Hills in 2018. Although I am only beginning my second year in college, I am on track to graduate in May next year, 2021. This is because I was in the International Baccalaureate program in high school and I also took some AP courses which allowed me to come into Wayne State with almost enough credits to be considered a sophomore.  

 Why intern at iSocialPR?

I am very excited for this internship opportunity because it is my first internship! I have been taking business classes for three years now, including both high school and college courses, but I have not been able to apply my knowledge in a professional setting yet. My only experience outside of the classroom so far has been helping some friends with gaining exposure for their music. I used what I learned from school and did a lot of research to learn how to effectively use social media as a marketing tool. Doing this is what made me realize that I really enjoy marketing and it is why I decided to study it in college. My time helping friends with marketing their music has taught me a lot about how to use social media as a marketing tool and I cannot wait to learn more through this internship.

What do you like to do outside of school?

Outside of my studies I am a very big sports fan and I also love the arts. I mostly enjoy theater, music, dance, and film. Growing up, I danced and played basketball for many years. I also played volleyball, soccer, golf, and I did high jump and long jump at different points throughout my life. In high school, I worked backstage during plays and I was in the school musical in my senior year. During my first year at Wayne State, I played intramural volleyball and also started learning how to play the guitar and piano. 

 Which part of the marketing industry do you want to work in?

 Because of these hobbies and interests, I would love to use my marketing degree in the sports and entertainment industries at some point in my career path. I would also love to be able to use my Spanish language skills in my career to reach more people in the United States as well as an international audience. I have been traveling a lot my whole life and I would love to continue to do that in my career. I love learning about different cultures and I think this will help me a lot in marketing towards different audiences because you have to understand what people appreciate in order to target them for a marketing campaign. I look forward to finally applying my classroom learning to the real world through this internship and I am so grateful for this opportunity! 

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